Design Challenge and Design Ideas

As part of our own visual language we knew we wanted to create a flexible component – something that could grow with us but which would also be unique and instantly identifiable. We love illustration and wanted to create a simple, flexible but fun illustration style that we could apply everything covering both serious topics and silly notions. We also wanted it to be a creative outlet and a way of expressing some of our loves and influences, be that halftone or Herge.

How the brief was fulfilled

In creating our own illustration style we wanted to celebrate all those influences that we loved, from the clear line of Herge, the fun and energy of Charles Schultz to the print techniques used in old Christmas Annuals from the 70’s and 80’s with raw Cyans, or Magentas and half tone screens. We worked at making illustrations as simple and fluid as possible, we use them across the board from proposals to presentations. A creative outlet that keeps growing and revitalising our energy and one that we hope that will grow with us.