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Keoghs 1
Keoghs 3
Keoghs 2

Category Winner

2018

Keogh’s Farm

STUDIO / DESIGNER

Open Design and Digital

Rhys Jenkins

www.weareopen.ie

CATEGORY

Digital Experience

Digital Design

CONTRIBUTORS

Rhys Jenkins (Lead Designer), Gavan Duffy (Art Direction), Brian Casey (Senior Developer) and Peter Donnelly (Illustration)

Design Challenge and Design Ideas

“We want the world to taste and experience our passion for food”

The Keogh’s mission statement is confident and a firm declaration of intent. They have been farming the fertile lands of North County Dublin for over 200 years and they are looking forward to the next 200!

The core elements to this website revolve around this and the importance of the Keogh’s family heritage, their vision for the future and an in-depth exploration of the newly launched crisp packaging range. Portraying the historical significance of the farm and it’s surroundings. The trans-generational team involved with the day-to-day running of the the company. It’s links to local suppliers and indigenous craft-driven associates were briefed as a key aspect to giving the Keogh’s Farm website an edge over it’s competitors.

Social media posting, a potato-based cookbook, sustainability and Corporate Social Responsibility features/videos to be an essential inclusion in the content architecture.

How the brief was fulfilled

We open with the animated Keogh’s brand, illustrating growth and a product offering with natural provenance. This is then followed by the vision statement, this reinforces the strong family ethos and sets the tone for the site.

The new crisp range then takes centre-stage. We explored using Peter Donnelly’s fantastic illustrative work as individually separated displays and then animated each flavour as moving and interactive images on the homepage. Subtle roll-overs within each animated slot reveal hidden family stories and a sense of the Keogh family’s back-story. This brings interactivity and movement in an interesting format and engages user-interest immediately.

Alongside an easy to navigate ‘flavour finder’ and also the ‘Spud Nav’ map. This map is an extension of the rear of each pack which presents customers with the opportunity to track where their crisp spud was grown. Who thought that crisps could be such fun?

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