Design Challenge and Design Ideas

NCAD Prospectus 2020/21
NCAD is different – it’s about learning, thinking, making and creating.

Challenge
The National College of Art and Design is Ireland’s leading and oldest art institution, offering a range of undergraduate and postgraduate degrees. Each year we work together with the art and design college helping them attract and recruit new students who will apply to upcoming courses.

How the brief was fulfilled

Approach
The prospectus showcases NCAD as an energetic institution that encourages you to apply creative thinking, ask critical questions, practice inventive making, understand new methodologies, dream, seek the unknown and look for what is beautiful in the world.

The tone of the book is colourful and free like the college itself. It also features a fun series of colourful illustrations drawn from the fabric of the institution itself by Irish illustrator, John Slade. The prospectus also is filled with beautiful photographs taken by Matthew Thompson over a series of years over campus.

The prospectus design was also applied across the college recruitment campaign and promotional materials such as social media, posters, t-shirts, tote bags, advertising and presentations.

Services
Design for print, art direction, photography, prospectus, social media, merchandise, event stands.

Value
“We have worked together with our design agency over the last three years on the student recruitment campaigns for the National College of Art & Design (NCAD). In this capacity, they have re-thought and re-designed the college prospectus and a range of other promotional material.

I have found they are insightful in their understanding of the context and goals of each project, they are collaborative in their approach and the work is consistent of a very high standard. I highly recommend them as a design agency.”

Cathy McCartney,
National College of Art & Design