Design Challenge and Design Ideas

Benoit Nicol is a perfume and aromatherapy expert with 20 years experience working in New York with some of the best producers of natural oils in the world. He identified a gap in the market for organic and ethically produced aromatherapy products.

Benoit asked us to create visual identity and packaging suite which reflected the organic and ethical nature of his work while also making it fresh, simple and visually appealing.

How the brief was fulfilled

The Nature of Things takes its name from the 2,000 year old book ‘De Rerum Natura’ – On the Nature of Things, by Roman poet Lucretius. The book explores epicurean philosophy and the belief that everything in nature can be explained by natural laws, and that happiness can be found by living a simple life, surrounded with friends and in harmony with nature.

We worked with Benoit to create a visual and verbal identity which represents this philosophy. For the brandmark and accompanying elements, we used symbols associated with alchemy and apothecary along with a copper foil to reference the pot stills used during the distillation process.

We feel the combination of scientific details and vibrant botanical illustrations come together to create a fresh, memorable, and essentially, unique lifestyle brand.