enter awards

X

THE AWARDS WILL REOPEN IN JUNE 2018. SINGN UP TO OUR NEWSLETTER TO GET UDATES


Category Commended

2017

What I Know About Running Coffee Shops

STUDIO / DESIGNER

WorkGroup

David Wall and Conor Nolan

www.workgroup.studio

CATEGORY

Printed Book Design

Visual Communications

CONTRIBUTORS

David Wall, (Lead Designer); Conor Nolan, (Lead Designer); Jake Heavey, (Designer)

Design Challenge and Design Ideas

What I Know About Running Coffee Shops is drawn from the personal experience of Colin Harmon. It tells the story of how he built 3fe from a one-man coffee cart in a nightclub lobby to the internationally renowned business it is today. We worked closely with Colin to bring this project to fruition — from designing and illustrating the book to building a dedicated site to handle online sales.

How the brief was fulfilled

Our design for the book was as much a response to its sales channels as to the content. The goal was to produce a publication that was a desirable, social media-friendly object that would draw attention online. This online traction would allow the book to sidestep traditional channels. It has is has done with great success: if the book had been sold through bookstores it would have been on the Irish bestseller list for each of the 3 months that it has taken to sell out its first run of 10,000 units.

Stay tuned

Sign up to our newsletter be the first to get updates, tips and inspirations. We will also remind you about all the important dates throughout the IDI Awards busy year.


Sponsors & Partners

Join the IDI

The IDI Awards are open only to IDI members. The Institute of Designers in Ireland (IDI) is a professional body that represents and supports the needs of all kinds of qualified designers in Ireland.

BECOME AN IDI MEMBER