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Category Winner

2020

Bloom in a Box

STUDIO / DESIGNER

Boxclever

Dominic Southgate at Boxclever, Padraic Hennessy & Ken McLoughlin at JJ O'Toole 

www.boxclever.ie

CATEGORY

Packaging: Other

Visual Communications

Design Challenge and Design Ideas

Bloom in a Box reinvents the gifting of flowers, while also solving a nationwide flower delivery problem. The key challenge was how to send a single bloom through the post, while keeping it fresh for as long as possible after arrival and opening. There are endless moments every day in people’s lives that are important to them and are often taken for granted. The power of a single bloom and experience of sending and receiving a Bloom in a Box recognises these moments in time. Like the moment, the Bloom will fade but the experience will always be remembered.

How the brief was fulfilled

The solution sees one single flower transported in a specially designed patent pending box and vial, so that it reaches its destination in perfect condition. The vial is key to the freshness of the bloom, but is designed never to be seen by the person receiving the bloom. The vial stopper material and design went through multiple revisons and testing to ensure it wouldn’t leak, despite every stem being different. The assembly of the packaging was carefully considered, so that the filling of the vial and insertion of the bloom was seperate to the final assembly of the packaging, ensuring no spillage onto the packaging itself.

The box and branding were designed to reveal the bloom as the packaging is opened. A card with a personalised note is revealed, which also disguises the cut through the insert to insert the vial. Layers of packaging build to the final reveal of the bloom and card.

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Clever use of behind-the-scenes 3 dimensional design to reimagine the simple act of gifting flowers

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JUDGES THOUGHTS

Stay tuned

While we can’t be sure of meeting in large groups any time this year, the IDI Awards will be held online again for 2021, following the success of 2020’s online ceremony. We hope to be back in person in 2022, to celebrate 50 YEARS of IDI with a party like no other!


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