Design Challenge and Design Ideas

The Google Cloud Platform lets businesses build, deploy, and scale applications, websites, and services on the same infrastructure as Google. As part of their ongoing engagement with European markets we helped Google Cloud create an engaging, blog based experience to promote the scale and scope of offerings available through their Platform.

This digital experience is invite only, allowing Google Cloud to tailor market and industry variations of the experience from the same design.

How the brief was fulfilled

Originality.
The concept was unlocked through the realisation that Google Cloud is not made of data or the bytes of binary that speed across the world’s networks. The truth is, Google Cloud is made of client experiences. These are the real, tangle solutions that impact on businesses and touch lives in profound and effective ways. In short, the true matter of Google Cloud is customer

Creativity & Competence.
In order to capture the compelling simplicity of our concept we created a dynamic, graphically-led animation, representing each story from the stream as a colourful shard that bursts onto visitors’ screens. Using webGL this animation was extraordinary fast and nimble on all devices.

Execution & Finish.
The intro sequence, micro animations and interactions were all attuned to ensure an effortless experience for visitors, in which the motion design and concept did not get in the way fo the content or slow down the user, but rather enhanced the experience.