Design Challenge and Design Ideas

This year, Granite strengthened its focus on high-end design by partnering with design innovators WONDR, driving impactful business outcomes globally. Rooted in creativity and innovation, our core principles, we have harnessed the expertise of diverse practitioners from various backgrounds and disciplines, united by the belief that design is a profoundly
worthwhile endeavour.
We have meticulously honed a distinctive three-stage process that blends human ingenuity with AI capabilities. At the heart of our approach lies LAB+, our bespoke ‘design accelerator’ tailored to each client’s unique needs. This entails shaping and refining vision through exhaustive user testing and validated high-fidelity prototypes. Subsequently, our CRAFT phase meticulously fleshes out design possibilities, underpinned by comprehensive documentation. The BUILD stage utilises cutting-edge custom technologies to materialise the final product.
A defining factor in our approach is the integration of advanced user testing methodologies that bring genuine users into the design loop, validating decisions through KPI’s and eliminating subjectivity. Our innovation extends to an AI Saliency Prediction model, precisely replicating human behaviour with an impressive 95% accuracy, facilitating real-time validation against human testing outcomes. By leveraging data-driven insights, we steer clear of subjective biases, fostering more effective design outcomes.
Our commitment to innovation extends to our bespoke WordPress installation, developed on WP Engine. This affords enterprise-grade performance and security at a cost-effective price point, empowering our clients with full control over layouts and editorial options within a no-code environment that’s stress-free and 100% tailored to their needs.

How the brief was fulfilled

Our internal collaboration and ability to overcome challenges are deeply ingrained in our team’s DNA. Within our diverse team, individuals from varying backgrounds and disciplines synergise seamlessly, driven by the shared conviction that design holds immeasurable worth.
Our approach is structured around teams tailored to the specific demands of a project. Our collaboration extends seamlessly through our three-stage design process, where human expertise and AI capabilities unite to deliver exceptional results, reflecting our continuous pursuit of innovative solutions.
Through weekly sessions we discuss real-world scenarios, design thinking rationale, and draw insights from past projects to improve our UX, UI, and ID processes. Challenging ourselves to learn and improve with every new project, ensuring that our team remains cohesive and consistently evolving. Thus, avoiding isolation and enabling any team member to seamlessly engage at any project stage.
We oversee experience & product design teams, through rapid prototyping and user testing processes in ongoing sprints, optimising collaboration and enhancing design precision. To ensure all designers are up-to-date on project developments we conduct weekly 1:1 meetings with our Directors. We aim to lead, mentor and inspire one another, providing direction and driving the overall quality of our work. We accelerate productivity by including all teams in improving processes, organisation structure, and workflows. Forward-thinking and future-oriented, but practically-minded in how to get there.
We pride ourselves on our robust team culture. We host monthly team meet-ups to get away from the desk, relax, catch-up & keep team culture alive.

Meaningful client relationships have played an instrumental role in shaping the success of our practice and its key projects. Our global presence, serving clients in Ireland, the UK, Spain, Dubai, and the USA, speaks to the depth and reach of these relationships. At GRANITE, our commitment to designing beautiful digital products that deliver tangible results is not just a promise but a track record that has earned us the trust of our clients.
We are more than a service provider; we are a trusted partner who consistently delivers
results that matter. Our clients trust us to be at the forefront of future-focused technologies, often engaging with us before these innovations become mainstream. This trust is a testament to our ability to navigate the digital landscape with vision and expertise.
Crucially, our approach to client relationships goes beyond mere transactions. We strive to understand our clients’ business needs and KPI goals deeply. This comprehensive understanding enables us to provide tailored solutions that not only meet their specific requirements but also empower them to better serve their customers. This depth of engagement results in swift buy-ins and approvals, allowing us to propose innovative solutions that push boundaries. Helping clients become market leaders on a global scale through future-proofed enterprise-ready digital products.
Our meaningful client relationships are not just about business; they are about collaboration, trust, and a shared vision for digital innovation.