INAR – Change is at your fingertips
STUDIO / DESIGNER
In the Company of Huskies
OUTDOOR: Simon Durham Kinetic – Poster Plan, Declan O’Caroll – Clear Chanel, Eoin O’Connor – Wide Eye Media, Sandra Doyle – Global, Eoin Fitzgerald – Promo Group
PRINT: News Ireland, Reach PLC, DMG and Bord Gais Energy Theatre (Programme)
RADIO: IRS, RED FM, Media Central & Urban Media
YOUTUBE: Sky Media, Influent Media Products GROUPM IRELAND
SOCIAL & CONTENT DEVELOPMENT DIRECTOR: Amar Jacob
CREATIVE DIRECTOR: Emma Morris
BUSINESS DIRECTOR: Tara Moran
HEAD OF PRESS & RADIO: Darren Bracken
PROGRAMMATIC DIRECTOR: Ahmed Aswad
PROGRAMMATIC ACCOUNT MANAGER: Radoslaw Murawski
PAID MEDIA DIRECTOR: Stella Pete
GROUPM CEO: Bill Kinlay
MINDSHARE COO: Ken Nolan
Design Challenge and Design Ideas
INAR – Irish Network Against Racism – is a national network of anti-racism civil society organisations which work collectively to highlight and address the issue of racism in Ireland. INAR have developed an app – iReport.ie – that allows users to report on racist behaviour easily, anonymously and, most importantly, immediately.
Collecting data on racist incidents, analysing it and reporting on hate crime can provide communities and Civil Society Organisations (CSOs) with a powerful tool with which to present their concerns to government, law enforcement, media and others. INAR has also used the collected data in reports to international organisations such as the United Nations, European Commission and EU Fundamental Rights Agency (FRA).
Reporting racist incidents is a fundamental step in tackling the issue of racism in Ireland and making real change happen.
How the brief was fulfilled
Racism is a universal, widespread problem. Using photography for this campaign would have highlighted one example, one specific occurrence of a racist incident. Using illustration allowed us to present a more symbolic, more powerful image which connected with every person who had seen or witnessed the incidents we are trying to highlight.
We created a fun and colourful 3D world with a specific character style to ensure consistency across each of our situation visuals. Our illustration style provided us with unique, localised, memorable and impactful visual imagery. The bright colours and traditionally playful illustration style contrasts starkly with the difficult subject matter, helping people to remember our message.
A wonderfully playful and creative approach – the execution is excellent, and gives centre stage to the characters."