enter awards
Category Grand Prix
2024
Category Winner
2024
ISSA: Intelligent Service Support Agent
STUDIO / DESIGNER
Accenture The Dock
Jennifer Stevenson (Design Lead), Basak Lacin (UX Lead), Sean Redmond (Analytics Lead), Valerie Ann Higgins (Design Lead)
accenture.com
CATEGORY
CONTRIBUTORS
Jennifer Freeman – CEO of Peace Geeks
A non-profit that creates digital tools to support greater connection, peace and safety for people who have been displaced peacegeeks.org
Design Challenge and Design Ideas
When war erupted in Ukraine and Gaza, the world was left reeling, and many of us felt powerless in the face of innocent suffering. In response, the Products and Services team at Accenture’s The Dock dedicated this year’s Hackathon to leveraging our design and AI expertise to create solutions that can make a real difference for the most vulnerable in conflict zones. Guided by experts from Médecins Sans Frontières and Care International, we identified critical issues such as access to clean water, food, and basic needs—challenges exacerbated by military blockades, dangerous routes, and damaged communications infrastructure. Humanitarian organisations face difficult decisions in these volatile environments, where real-time intelligence is crucial for effective and ethical responses.
Humanitarian and Emergency Service providers who have to respond with urgency when disaster strikes, do not have time to sift through massive data streams to extract actionable information. They need concise validated reporting. This is why a dedicated team at Accenture, The Dock, in partnership with Peace Geeks designed a solution with the goal to equip these organisations with the tools to make faster, more informed decisions as
situations on the ground rapidly evolve.
Introducing the Intelligent Service Support Agent (ISSA), an AI-powered solution that harnesses multiple data sources and Multimodal Large Language Models (LLMs) to provide real-time insights for Humanitarian Aid Organisations and Emergency Responders in conflict or disaster zones.
Aligned with the United Nations’ Sustainable Development Goal 16: building peaceful, inclusive societies – our initial use case examined the war crimes that disrupt essential supply chains to civilians in conflict zones. These violations not only hinder humanitarian aid but also fuel corruption, human exploitation, and illegal trade, worsening an already critical situation. Understanding these challenges helps us identify the barriers to peace and justice, key to achieving the UN’s objectives.
As a Digital Public Good, ISSA offers Humanitarian organisations the tools and architecture to integrate advanced data-driven insights into their operations. The ISSA blueprint is freely available, enabling organisations to build this capacity themselves.
How the brief was fulfilled
Traditional use of social media in crisis response has been labour-intensive, requiring human agents to manually collect, assess, and validate large volumes of data—an often slow and resource-heavy process. With the rise of Multimodal LLMs, ISSA automates these tasks, processing vast amounts of data at unprecedented speed and accuracy. This allows humanitarian organisations to focus on timely, actionable insights rather than data management.
ISSA processes and verifies real-time social media and media sources to support crisis mapping and decision-making. During emergencies, like Hurricane Sandy’s 20 million Twitter posts, reliable data filtering is essential to combat misinformation.
By automating data extraction, filtering, and validation, ISSA helps humanitarian organisations access trustworthy information—essential for minimizing errors and adhering to the “Do No Harm” principle. The blueprint is freely available, at no cost, empowering crisis organisations to enhance their response efforts with real-time, reliable data insights. This is Accenture’s gift to those who get up every day to help those most in need.
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Given the project’s interaction with some of the major global NGO organisations it has demonstrated an understanding for the need to have key stakeholders’ input to make sure the tool creates the positive impact expected.
This is an incredibly exciting project with huge potential given the multitude of both conflict and disaster zones. Combined with a very visually engaging interface and the immediacy of the information and content, it could have a huge impact if implemented on a greater basis.
JUDGES' THOUGHTS