Design Challenge and Design Ideas

Lure was commissioned by Vogue as part of the Milano Fashion Film Festival for the brand ICEBERG. The video was for the festival and also for the brand’s website. The main challenge was to create a wonderful and abstract piece to showcase the clothing of ICEBERG’s label. The entire piece is generated and animated in CG.

How the brief was fulfilled

The final piece both shows the collection realistically and beautifully in a dreamlike and abstract environment that is visually different from the usual live action fashion pieces. The entire piece was storyboarded, built, animated, lit and rendered by Andrea Arice in C4D using Octane to render and After Effects to do the final comp.