STUDIO / DESIGNER
Brand New Creative
Use of Photography in Design
Laura Rooney (Lead Designer), Al Higgins (Photographer), David Lawlor (Designer)
Design Challenge and Design Ideas
Capturing the unique Made Personal personality
As part of our rebrand of Made Personal, we were tasked with capturing what makes Ireland’s leading corporate gifting company stand apart.
The Made Personal USP is ”We’re down-to-Earth people who are creative, meticulous and passionate about what we do – We’re here to help our clients find solutions, reduce their stresses and exceed their expectations”.
This was a starting point for our brand photo shoot.
How the brief was fulfilled
During our branding process we uncovered the various traits that make Made Personal truly unique:
It’s their team of humble, talented and dedicated people
It’s their values of being Customer-centric, Creative, Craftsmanship, Resourceful and Meticulous.
It’s their state of the art facilities
And finally, their on site inventory which enabled them to deliver huge orders on tight deadlines.
A photo strategy was created, approved and used to brief our chosen photographer, Al Higgins for the shoot.
The next stage was an on-site recce to understand the internal processes, facilities and team environment and a
comprehensive shot list created.
All photography was undertaken in one day with great cooperation from the client and their team.
The results are a suite of over 100 images that support each part of their brand and will be used by Made Personal across internal comms, pitches, website and social media campaigns.
Humble, talented and dedicated people. Photographed on location and also in work, this is a well thought and planned piece of work. Great art direction and also use of the right photographer alongside application on the re-brand gives this ‘soul’."