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NCAD-Prospectus---Red&Grey-1
NCAD-Prospectus---Website-Design-2-
NCAD-Prospectus---Website-Design-
NCAD-Prospectus---Red&Grey

Category Winner

2021

NCAD Prospectus

STUDIO / DESIGNER

Red&Grey

Keith McGuinness

www.redandgrey.ie

CATEGORY

Website Design

Digital

CONTRIBUTORS

Bob Gray (design) Bruno Moreni (design) Tabea Seufert (design) John Slade (illustration) Matthew Thompson (photography) Simon Sweeney (web development)

Design Challenge and Design Ideas

“There are four provinces in Ireland, the fifth province is one of imagination that lives at the centre of Ireland. In Irish folklore this is ’otherworld’ is where the citizens of Irish imagination reside.

Taking the idea of the fifth province, we produced an online prospectus for the National College of Art & Design (NCAD). We opened a gateway into an otherworld where the user is introduced to the NCAD citizens of creativity. You are invited to explore this world, watch the videos, see the citizens, and read their quotes. The gateway is left open at all times for you to return and learn more about the courses on offer, alumni stories and application procedures. Be careful though, if you leave a page open for too long certain items may escape from the otherworld and come into our own…”

How the brief was fulfilled

“The online prospectus showcases NCAD as an energetic institution that encourages you to apply creative thinking, ask critical questions, practice inventive making, understand new methodologies, dream and seek the unknown in the everyday.

Below is a link to view the online National College of Art and Design (NCAD) prospectus
https://ncadprospectus.com

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The designers did a great job with translating the concept to an unusual solution

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JUDGES THOUGHTS

Stay tuned

While we can’t be sure of meeting in large groups any time this year, the IDI Awards will be held online again for 2021, following the success of 2020’s online ceremony. We hope to be back in person in 2022, to celebrate 50 YEARS of IDI with a party like no other!


Join the IDI

The IDI Awards are open to IDI members and non-members this year. The Institute of Designers in Ireland (IDI) is a professional body that represents and supports the needs of all qualified designers in Ireland.

Join IDI