enter awards

X

THE AWARDS WILL REOPEN IN JUNE 2018. SINGN UP TO OUR NEWSLETTER TO GET UDATES



Rethink-Ireland-Impact-Report---Red-Dog
Rethink-Ireland-Impact-Report---Red-Dog-4
Rethink-Ireland-Impact-Report---Red-Dog-3
Rethink-Ireland-Impact-Report---Red-Dog-2

Category Winner

2021

Rethink Ireland Impact Report

STUDIO / DESIGNER

Red Dog

Susan Carberry

reddog.ie

CATEGORY

Illustration Publishing

Visual Communications

CONTRIBUTORS

Susan Carberry, Lead Designer, Olivia Golden, Illustrator

Design Challenge and Design Ideas

“Rethink Ireland was set up in 2015 to support the most innovative non-profit organisations working in communities across the country. They provide cash grants and business support to social innovations that can make a real difference. Their task is to fuel these innovations with the knowledge and advice they’ll need to succeed on a national scale.

Their five-year impact report became a publication to communicate their manifesto for the future while also demonstrating their success and the real impact they have had on the country. The report needed to clearly document impact in both a quantitative and qualitative way.

The audience included a mix of corporate investors, government bodies and innovators themselves. The design needed to document concrete results but also showcase the innovators behind those results and provoke a response and future action from the reader.”

How the brief was fulfilled

“The brief was to create a vibrant impact report which stood out amongst a sea of corporate reports and captured the passion and success of the innovators they support The design uses a mix of an elegant serif type, bold illustrated portraits and hand-rendered lettering to capture the balance between expertise and passion. The cover poses a question answered by the results inside.

The front section of the report is shorter than the back section, which contains the awardee stories – allowing readers to navigate straight to the stories behind the impact or examine the detail and strategy first. This was helpful to Rethink when approaching donors or future innovators as they could use the most relevant section of the report to connect to their audience.

A key focus of the report was documenting the impact of Rethink’s support on past awardees – the stories which helped bring the awardees to life. Illustration rather than traditional portrait photography was chosen to accompany the awardee case studies, in part due to Covid-19 limitations but also to reflect Rethink Ireland’s innovative ethos and ability to approach things differently.

We worked closely with Irish illustrator Olivia Golden to create a suite of striking portraits of each awardee. Rendered in loose pen and ink with added texture and vibrant colour, the illustrations sat alongside a Q & A with each awardee and helped create a human connection to each story.

Throughout the report, there are hand-rendered, illustrated elements that punctuate and highlight statistics or keywords, reflecting the human hand behind every piece of information.

The colour palette is vibrant and bold, reflecting the impact and energy behind this ‘manifesto’.”

Stay tuned

While we can’t be sure of meeting in large groups any time this year, the IDI Awards will be held online again for 2021, following the success of 2020’s online ceremony. We hope to be back in person in 2022, to celebrate 50 YEARS of IDI with a party like no other!


Join the IDI

The IDI Awards are open to IDI members and non-members this year. The Institute of Designers in Ireland (IDI) is a professional body that represents and supports the needs of all qualified designers in Ireland.

Join IDI