enter awards

X

THE AWARDS WILL REOPEN IN JUNE 2018. SINGN UP TO OUR NEWSLETTER TO GET UDATES



Saltwater Grocery
Saltwater Grocery
Saltwater Grocery
Saltwater Grocery
Saltwater Grocery
Saltwater Grocery
Saltwater Grocery
Saltwater Grocery
Saltwater Grocery
Saltwater Grocery

Category Winner

2022

Saltwater Grocery

STUDIO / DESIGNER

Bureau Bonanza

Rachel Copley McQuillan & Stina Sandström

https://bureaubonanza.com/

CATEGORY

New Branding Schemes

Visual Communications

CONTRIBUTORS

AB Projects — Ahmad Fakhry & Andrew Burdock (Interior Design & Architecture)
Mack Signs — Cormac Dillon & Louise Gardiner (Sign Painting)
Shantanu Starick (Photography)
Aoife Brennan O’Dwyer (Visual Merchandising)
down2earthmaterials, labelworld, RH Packaging Ltd., Cardlogic (Printing)

Design Challenge and Design Ideas

Saltwater Grocery, a gourmet food store that specialises in seafood, founded by chefs Karl Whelan and Niall Sabongi is situated on Terenure Road East. Originally a butchers, the shop was in need of a revamp and the new venture in need of a new brand identity.
Karl and Niall pride themselves on sourcing fresh, sustainable seafood and hand selected artisan products and they needed a brand to reflect this. They came to us with examples of what they wanted and asked us to recreate a vintage style grocery that looked ‘like it has always been there’.

How the brief was fulfilled

Together with interior specialists, AB Projects, we created an extensive brand and scheme for the store. The starting point was a suite of classic logos and a colour palette inspired by French Boulangeries. The suite included various marks for multiple applications; including a fancy, ornamented logo resembling an opened clam, and a purely typographic logo.
The flexible identity was designed and customised to fit the many elements from the shop interior and exterior shop signs (painted and gilded to the highest standard by Mac Signs) as well as extensive packaging, printed and digital materials, paying close attention to ensure we were sourcing the most environmentally friendly materials and working with printers that could provide such materials.

"

This is world class premium branding.

"

JUDGES' THOUGHTS

Stay tuned

After 2 years of online ceremonies, the IDI Awards will be held in person this year. A superb opportunity to meet colleagues and friends, and to celebrate the success of our industry. Subscribe to our newsletter for further announcements.

 

 


Join the IDI

The IDI Awards are open to both IDI members and non-members, with a discounted entry fee of just €50 for IDI members, €100 for non-members. To avail of discounted entry join IDI today, and be part of a professional body that represents and supports the needs of qualified designers in Ireland.

Join IDI