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Category Finalist
2017
Sponsored Restorations
CATEGORY
Brand Identity
Visual Communications
CONTRIBUTORS
David Wall, (Lead Designer / Developer); Conor Nolan, (Lead Designer); Steve O Connell, (Designer)
Design Challenge and Design Ideas
Sponsored Restorations connects building owners in central London with media buyers, using the revenue generated from large-scale temporary advertising for some of the world’s biggest brands to renovate and maintain the city’s historic buildings. A family-owned business, Sponsored Restorations taps into experience in media-buying and restoration respectively to construct and deliver their unique offering.
How the brief was fulfilled
The multiplicity of this business model creates a need for its visual identity to appeal to sometimes opposing audiences: the need to communicate restraint and a respect for tradition exists alongside the need to be progressive and innovative. This balancing act is at the heart of our response: a classic maker’s marque is used for the logo, contrasted with bold, contemporary typography and a novel and memorable website.
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