Design Challenge and Design Ideas

To make whisky requires many factors. Waterford whisky have taken the production methods to the next level and employ world’s first approaches to produce their product.
The brief was to create a tool to gather all these various strands of data and present them in a understandable way. This was to aid employees and the sales team in their conversations with customers and retailers, to help them understand what makes this whisky so special. With unparalleled production methods and a unique philosophy there was a lot to tell.

How the brief was fulfilled

A pack of cards was a novel method to deliver a wealth of data into bite sized chunks. Separate cards are more interactive and give the ability to dive in and focus on a specific area of interest or characteristic. The nonlinear nature meant no one feature was highlighted above another, but that all these individual components contribute to the whole.

Produced in playing card weight material with rounded corners, an outer box, and finished in biodegradable matt laminate for protection when handled. These were distributed worldwide and produced in both English and French languages and adapted into an interactive experience for their website.