STUDIO / DESIGNER
Niamh McArdle, Slater Design (Designer),
Sinéad McAleer, Slater Design (Creative Direction),
Stephanie Dooley, Slater Design (Project Management).
Design Challenge and Design Ideas
The View is a seasonal promotional publication produced by Around Noon, one of the UK and Ireland’s leading food-to-go manufacturers. The publication, printed in newspaper format, is sent out to their customer base and features insights and opinion pieces about what’s happening in the industry, seasonal trends and beyond. The purpose of it is to position around noon as thought leaders in the space of food to go and keep them in the minds of their clients.
How the brief was fulfilled
Our role is to take the content that Around Noon supply and sift through it for nuggets of information that we see potential to pull out and communicate visually. We designed the publication using illustrations and infographics to help bring the content to life and make it an engaging read for anyone who’s desk it lands on. To date we have worked on three issues with another one in the pipeline.
Fun, vibrant and also colourful, this is engaging and illustratively strong, supporting and enabling the data to be visualised in a fun way."