van Dijk Architects
STUDIO / DESIGNER
Grandson Design Studio Ltd
Brand Identity Refresh
Killian Walsh, Grandson (Lead Designer) Jake Heavey, Grandson (Lead Designer) Myles Shelly (Portrait Photography) Jake Heavey, Grandson (Product Photography)
Design Challenge and Design Ideas
“van Dijk Architects — How to take a drawing and make a brand.
International architecture practice, van Dijk Architects have been operating for over 20 years. We were tasked with modernising their brand identity, while staying true to their original hand-drawn illustration element of their original branding.
Based off the previous illustrative brand identity, we modernised and re-imagined the VDA brand, creating a modular and contemporary logomark and bespoke illustration, reflecting the various architectural sectors they work within, using form and shape in a modular and adaptable way.”
How the brief was fulfilled
“The VDA logomark is also representative of architectural forms and building blocks, which can be adapted, stacked, switched and built upon. An adaptable logo mark which is inspired by the classic shape of a building, which when duplicated and rotated, also symbolises the VDA initials. The outcome is Dutch in it’s design aesthetic. It’s modular, grid system allows for playfulness in what is effectively quite a industrial, staunch mark.
We created a fully branded suite of operational documents under this rebrand, creating everything needed for daily inhouse usage within the practice.
This included a full re-design of all print stationery, along with digital documents and presentations, architectural flat plans and drawing templates.”
A well-considered identity with a strong concept, showcased extensively."