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Vodafone
Vodafone
Vodafone

Category Winner

2024

Vodafone Ireland: Building a Future-Ready, Inclusive, and Sustainable Design Practice

STUDIO / DESIGNER

Vodafone Ireland

Fran Jordan (Design Chapter lead), Louise Byrne (Product designer), Amélie Kiefer (Product designer), Emmett Doherty (Product designer), Nicola Kiely (Vidial designer), Emma Costello (UX Writer), Aimee Flanagan (Product designer), Daniel Moriarty (Content designer), Mahima Kannappan (SEO)

vodafone.ie

CATEGORY

Design Challenge and Design Ideas

The design team has made a significant impact by streamlining the designer-developer handover process, resulting in faster delivery times and fewer design-related issues in production. By centralising design efforts with a shared documentation hub and adopting a content-first approach, we’ve reduced project iteration cycles, conserving both time and resources.
Our commitment to accessibility has ensured that all digital products are user-friendly, driving higher engagement from a broader audience, particularly users with disabilities. This inclusivity has not only increased customer satisfaction but also improved compliance with global accessibility standards, positioning us as leaders in responsible design.
Our process innovations, such as adopting the Double Diamond framework and cross-functional workshops, have fostered greater collaboration between teams, which has led to more efficient workflows and a higher-quality user experience. These contributions have collectively driven positive business outcomes by reducing costs, increasing project efficiency, and enhancing product quality.

How the brief was fulfilled

Our team thrives on collaboration, leveraging the strengths of each member to overcome internal challenges and drive innovative solutions. One of the key examples of this is how we tackled the designer-developer handover process. Initially, there were communication gaps between teams, which led to inefficiencies and misaligned expectations. To address this, we initiated cross-functional workshops that brought together designers, developers, product owners, and testers. These sessions allowed us to identify pain points and collaboratively create a more effective handover template, ensuring clarity and improving workflow.
This process exemplifies our team’s shared values of collaboration and ambition. We push the boundaries of design by fostering an environment where every voice is heard, and feedback is actively encouraged. Our ambitious vision for design is seen through our commitment to user-first and content-first principles, ensuring that every product we deliver is not only functional but also accessible and sustainable.
By aligning on shared goals, we’ve built a culture of trust and mutual respect, enabling us to overcome challenges together and consistently deliver high-quality outcomes.

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