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WP-Engine---Pudding-Brand
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Category Winner

2021

WP Engine – Powering Freedom to Create

STUDIO / DESIGNER

The Pudding Brand Ltd

Gillian Horan

www.thepuddingbrand.com

CATEGORY

Use of Video

Visual Communications

CONTRIBUTORS

Gillian Horan (Creative Director & Head of Strategy) Niamh O’Connor (Strategy) Graham Stewart (Concept & Copy) Claire Prouvost (Artist) Leonardo dos Santos (Designer) Crude Media (Photography & Videography)

Design Challenge and Design Ideas

WP Engine is the world’s leading WordPress digital experience platform. Prior to opening the doors to their new, state-of-the-art office in Limerick, they need to recruit highly sought-after engineers and developers to their team. A company in which the opportunities to grow and learn are aplenty, WP Engine expresses its purpose as “Powering the freedom to create”. So, we thought, what if we were to frame talented people as the very fuel that WP Engine runs on? How could that thought inspire potential candidates around what makes WP Engine different? Could the infectious energy and enthusiasm of those already working on the team power the creativity of someone who doesn’t know anything about the company up until now? Therein lay the seed of our idea: “People-powered Creation”.

How the brief was fulfilled

“With the new Limerick office serving as a literal blank canvas, we enlisted the talents of one of Ireland’s leading muralists, Claire Prouvost, and gave her the freedom to create a bespoke art installation. Her inspiration for this piece would be the words and testimony of people working in the WP Engine culture, those who have already been given the freedom to create their own roles and futures.

Bringing to life the company’s key values of diversity, ambition and learning, the video captures the energy and sense of community in this team and what makes WP Engine such a great place to work. After conducting and recording in-depth interviews with people in the key roles being recruited for, the highlights were used to inform Claire’s work in real time on the day of the video shoot.

A work of passion, created not simply by the artist, but by the team at WP Engine, the final
mural is set to take up residence in the company’s Limerick head office, while the resulting video not only provides the assets and storytelling content to fuel the ongoing recruitment mission, it captures perfectly the essence of the brand ethos: “Powering the freedom to create”.”

"

The confidence and beauty of this idea is so refreshing and so human

"

JUDGES THOUGHTS

Stay tuned

While we can’t be sure of meeting in large groups any time this year, the IDI Awards will be held online again for 2021, following the success of 2020’s online ceremony. We hope to be back in person in 2022, to celebrate 50 YEARS of IDI with a party like no other!


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The IDI Awards are open to IDI members and non-members this year. The Institute of Designers in Ireland (IDI) is a professional body that represents and supports the needs of all qualified designers in Ireland.

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