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Category Winner

2021

Dacha Drinks

STUDIO / DESIGNER

BrandNew Creative

David Lawlor

brandnew.ie

CATEGORY

Packaging: Food & Drink

Visual Communications

CONTRIBUTORS

David Lawlor (lead designer) Laura Rooney (senior designer) Dasha Caffrey (photography)

Design Challenge and Design Ideas

“Spending more time at her home in Virginia, Co. Cavan, due to the pandemic, Daria Caffrey, a well-established wedding photographer whose business had ground to a halt following COVID 19, found solace in her home garden. It evoked happy childhood memories of time spent at her parents’ dacha’ {da • tcha} (meaning ‘summer country cottage’) in her native Russia. There, surrounded by nature, she and her family grew their own fruit, vegetables, and herbs and gathered family and friends for celebrations convened at the table outside her family’s cottage, laden with food and homemade drinks.

Our challenge was to create a brand platform that gave homage to Russian traditions, Daria’s childhood nostalgia and a connection to nature – Daria’s home-grown garden ingredients and recipes. The identity was to fuse both Russian and Irish cultures with a spirited twist.”

How the brief was fulfilled

“Dacha Drinks will have a constantly evolving product range that ebbs and flows throughout the year with the changing seasons, using the best produce available to them from local growers alongside responsibly foraged ingredients such as elderflower from Daria’s own land.

For this reason, we felt the ingredients needed to be the hero on each of the label as part of a flexible system. Colour inspiration for each label comes directly from the beautifully vibrant syrups that Daria produces, supported by a hunter green that connects the brand to the source of the ingredients, the land.

All of the packaging for Dacha Drinks is plastic free and made from fully recycled paper stock from the tamper seal, to the eComm box and fill shred.

The global pandemic has encouraged us all to slow down, reminding us that the simplest pleasures are the most important: the uncomplicated joy of spending time with family and friends, enjoying local, home-grown products together, and raising a glass to a happy future. Dacha Drinks is about celebrating that connection.

Services
Brand Strategy | Communications Development | New Brand Creation | Visual Identity Design | Packaging Design”

"

The illustrations, photography and typography all work very harmoniously together. The brand applications and tone-of-voice are spot on.

"

JUDGES THOUGHTS

Stay tuned

While we can’t be sure of meeting in large groups any time this year, the IDI Awards will be held online again for 2021, following the success of 2020’s online ceremony. We hope to be back in person in 2022, to celebrate 50 YEARS of IDI with a party like no other!


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The IDI Awards are open to IDI members and non-members this year. The Institute of Designers in Ireland (IDI) is a professional body that represents and supports the needs of all qualified designers in Ireland.

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