Global Creative, Johnson Controls
STUDIO / DESIGNER
Global Creative, Johnson Controls
In-house Team of the Year
Kevin O’Shea (Chief Creative Director)
John Duggan (Deputy Creative Director / Head of Design)
Leona McDaid (Head of Copy)
Cáit Mc Enery (Creative Resources Manager)
Niamh Forde (Head of Client Service)
Claire O’Keefe (Strategy Manager)
Aoife Lynch (Head of Video)
Ray Fennelly (Interim Head of Video)
Helena Sajko (Traffic Manager)
How the brief was fulfilled
How has the team contributed to positive business impact and outcomes?
Creativity and cost savings. We offer value for money and added value with the expertise of a dedicated, committed and passionate team. We project manage and deliver high-quality, timely and cost-effective creative and content assets to drive brand awareness and lead-gen opportunities for our clients.
Between 2019-2023, we saved Johnson Controls $6,792,401 in agency fees. We’ve completed 5,319 projects.
So far this year, the business is tracking more than 100 opportunities created, converting into more than $100 million in net new pipeline, directly correlated to our campaigns and creative assets. We’ve proved time and time again that the business can bank on us.
Monthly survey amongst our clients typically achieves a 90-95% satisfaction rate
130 Bravo Recognition awards and counting (Internal Recognition program)
Collaborating closely with the Brand team, we recently worked on our enterprise brand transformation. Updating the branding of a $28 billion company is certainly something to hesitate saying ‘yes’ to. But our creatives love a challenge and past performance proves they can succeed. We coordinated with internal, external, web and UX design stakeholders, all while maintaining our presence in the market
Partner with departments ranging from Communications, PR and HR and help create and engage with company events
Develop and produce thought leadership content such as the Sustainability Report
Use our creativity and strategic thinking to help the business secure major contracts with high-profile customers
How has the team used internal collaboration and/or overcoming internal challenges? Give examples which demonstrate a strong team culture, ambitious vision for design, and shared values and attitudes.
To purposefully collaborate with all stakeholders to be recognised and rated as the leading producer of best-in-class creative and creative thought leadership for Johnson Controls.
For example, we established an AI Innovators Panel and we’ve been talking to various departments to take ownership of and to benefit from the latest advancements in AI.
Commitment to learning
Give creatives space to showcase their work at monthly InVision sessions
Allocate a training fund to all our creatives – two of our designers recently completed a Design Management Professional Diploma
Encourage our team to seek out events, to learn and network, internally and externally
Give our team dedicated time to sandbox AI
Resource management and processes
Operate, accept briefs and put together monthly reports for our clients on project management tool, Wrike
Use digital asset management tool Widen and have a YouTube account for our library of video content/footage
Work to various in-house guidelines: video, copy and design
Host a live Global Creative playbook outlining process around handover, QA and everything in between
Crunch the numbers with financial reports and our business strategy keeps our growth going
Internal challenges conquered
Decisions by committee. Countless feedback rounds
A 138-year-old company undergoing major and constant transformation
Sliding and revolving doors situations
Adapting to working under three different CMOs in our five years of existence
Mammoth volume of traffic – in 2022, 1,665 total projects completed, equating to 3,500+ assets created
Robust traffic systems need to be regularly updated to manage capacity and ensure team welfare
A very well articulated vision. Good evidence of systemised resource and process management, to achieve such staggering numbers in terms of delivery. Very well evidenced commitment to learning, experimentation, and innovation as a team. Strong evidence of collaboration."