enter awards
Category Winner
2023
Sustainability Report Poster — Circularity
CATEGORY
Typography and Lettering
Creative Practice & Collaboration
CONTRIBUTORS
Kevin O’Shea (Chief Creative Director)
John Duggan (Deputy Creative Director/Head of Design)
Desmond Wade (Graphic Designer)
Design Challenge and Design Ideas
Following completion of our Johnson Controls 2023 Sustainability Report, we challenged our in-house design team with taking a segment of the report and turning the content and/or concepts into a poster.
Participants had to take at least one line of text from the report and build a piece of design around it. The Johnson Controls logo must exist somewhere on the page.
How the brief was fulfilled
This poster design is aptly named Circularity and is a typographic piece utilising the Johnson Controls logo prominently in type through the use of light, regular and bold weights.
The left half of the logo, normally featured in blue, is in black and bolded. The right half of the logo normally appears in green, but is also black and of a regular weight. Finally, everything else would normally be white but in this case is again black and light.
The more you step back, the clearer the logo becomes. The closer to the logo you stand, the more detailed the sustainability report content becomes.
The finished product was featured in our in-house gallery for each of our smart building users to ponder the concept of circularity within the Johnson Controls enterprise and brand.
"
A bold and rich graphic piece that draws you in and invites you to engage with the content. Lovely design solution using every part of the brand DNA to create a visually stunning piece of work. Creative use of font weights to create light and shade and space for typographic play. Nice execution and use of micro type to create a macro experience.
"JUDGES' THOUGHTS