Design Challenge and Design Ideas

“Transport for Ireland brings together all the information and services that help to make public transport across Ireland a little easier for us all to use. However they noted that in the past two years the reported incidence of racist abuse against drivers and passengers across all modes of transport had dramatically increased.

Their brief to us was to help them convey to all potential passengers that any form of racism on public and private (taxis) modes of transport will never be tolerated.”

How the brief was fulfilled

“In response, we developed a campaign and photographic approach that created a single passenger composed from the faces of many passengers – from different genders and cultures.

Our intention was to show the collective nature of using public transport – and how, as passengers we are always equal. By taking this photographic approach, we’re also underlining the core message – that as passengers, and as TFI, we are all united against racism.”