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Dublin-2
Dublin
Dublin-3

Category Winner

2021

TFI Anti Racism

STUDIO / DESIGNER

TBWA\Dublin

Niall Staines

www.tbwa-dublin.com

CATEGORY

Use of Photography in Design

Visual Communications

CONTRIBUTORS

Niall Staines (Head of Art) Niall McDonnell (Copywriter) Adrian Stewart (Photographer) David Picquenot (Retouching) Joe Collins (Graphic Designer) Mark Murray (Motion Graphics) Aoife McCarty (Senior Account Manager) Aleesha Tully (Strategy Director) Amy Tumelty (Social Media & Content Manager) Katie Corscadden (Account Manager)

Design Challenge and Design Ideas

“Transport for Ireland brings together all the information and services that help to make public transport across Ireland a little easier for us all to use. However they noted that in the past two years the reported incidence of racist abuse against drivers and passengers across all modes of transport had dramatically increased.

Their brief to us was to help them convey to all potential passengers that any form of racism on public and private (taxis) modes of transport will never be tolerated.”

How the brief was fulfilled

“In response, we developed a campaign and photographic approach that created a single passenger composed from the faces of many passengers – from different genders and cultures.

Our intention was to show the collective nature of using public transport – and how, as passengers we are always equal. By taking this photographic approach, we’re also underlining the core message – that as passengers, and as TFI, we are all united against racism.”

Stay tuned

While we can’t be sure of meeting in large groups any time this year, the IDI Awards will be held online again for 2021, following the success of 2020’s online ceremony. We hope to be back in person in 2022, to celebrate 50 YEARS of IDI with a party like no other!


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The IDI Awards are open to IDI members and non-members this year. The Institute of Designers in Ireland (IDI) is a professional body that represents and supports the needs of all qualified designers in Ireland.

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